Swaad Anusar

CASE STUDY

The Challenge

Swaad Anusar had a unique concept but needed a brand identity that could communicate it instantly.

The brand connects clients with artists, musicians, performers, and entertainment experiences tailored to their exact requirements, just like food prepared according to one's taste.

The challenge was to create a visual identity that felt energetic, memorable, and flexible enough to appeal to both event organizers and modern audiences.

Strategy

We leaned into the brand name itself.

Just as food is customized "swaad anusar" (according to taste), the brand delivers entertainment according to preference.

To bring this idea alive, we combined:

Music-inspired visual elements
A playful "play button" shape symbolizing performance and entertainment
Bold, high-energy colors that reflect celebration and excitement
A mix of English and Hindi typography to create cultural familiarity while remaining contemporary

The goal was to make the brand feel as vibrant as the events it creates.

Execution

Designed a custom logo inspired by digital entertainment and live performances.
Integrated a play-button motif to instantly connect the brand with music and entertainment.
Created a bilingual typographic system blending English and Hindi lettering for stronger cultural relevance.
Developed a bright, pop-inspired color palette to capture energy, celebration, and youthful appeal.
Extended the identity across merchandise, event branding, apparel, and promotional assets.

Every element was crafted to feel dynamic, expressive, and impossible to ignore.

The Challenge

Strategy

Execution

Address